What Is Tenacity in Entrepreneurship And Why It Matters

As an entrepreneur, you’re passionate and growth-hungry, and you’ve escaped the 9-5 routine and taken risks to get where you are. But, you now feel like giving up. Why? Because all those things you have ‘tried’ are not succeeding as planned.

Are you guilty of trying the next new trend that comes along? Do you abandon the plan you initially set up for the shiny object dangling in front of you? Have you found yourself jumping from tactic to tactic (and platform to platform) in search of the one that will improve your results?

AHHHHH, that’s the problem. With this mindset, you will miss the BEST God has for you. So what is God’s best for you? It is to teach you one of the best skills you can have as an entrepreneur, tenacity.

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What Is Tenacity in Entrepreneurship

So, what is tenacity in entrepreneurship, and what does it mean?

Tenacity is the quality or fact of being very determined. It is described as courage, spirit, and purpose in a person. It has to do with mental and moral strength to resist opposition, danger, or hardship.

Some words you might relate to tenacity are endurance, perseverance, and persistence.

WOW! This sounds like an entrepreneur. Many entrepreneurs forget to cultivate and strengthen this muscle (and it is a muscle) and end up failing (because they give up too soon).

Romans 5:3-4 tell us, We can rejoice, too, when we run into problems and trials, for we know that they help us develop endurance. And endurance develops strength of character, and character strengthens our confident hope of salvation. 

God is using your business to make you more like His Son, and, Guess what? That means He’s working this tenacity muscle in very practical ways inside your business.

Cultivating Tenacity in Entrepreneurship

The first definition of tenacity is being able to grip something firmly. It isn’t easy to hold onto something if you don’t know what you want to do and what you want to achieve. There are four steps to cultivating tenacity in entrepreneurship. So, let’s go through each step.

1. Make clear goals to achieve your dream

There is a difference between a dream and a goal. Your dream may be to have a thriving business. But it’s the goals that will get you there.

You’ve probably heard of SMART goals. That means Specific, Measurable, Attainable, Relevant, and Timely.

When you write out (and yes, writing it down is super important) what you want to achieve, make it something you can measure, not make it too big to attain. Make sure it is relevant to you and what you are trying to accomplish, and then give yourself a deadline. After that, it becomes this beautiful, tangible thing you can hold onto.

When the goals are in front of you, it is easier to keep striving with tenacity toward the outcome.

2. Prioritize creating small habits over goals

I know this might sound a little counterintuitive after what I just discussed. But it’s not. When you have created your SMART goal and broken it down correctly, you get down to the habits/habits each day that will build toward the goal.

I have a video that will help you break down a goal. I call it Deconstructing the Hamburger.

Why are the habits so important? Because you cannot always control how your goal will turn out. However, you can manage your actions to achieve the goal.

For example, I would like to grow my YouTube channel to over 1000 people by the end of this year. Do I have control over who subscribes and who does not? No.

I can ensure I am keeping up with the ever-changing algorithms on the platform, consistently put out valuable content (I do this every Tuesday), and answer comments thoughtfully to build relationships.

This is where tenacity in entrepreneurship indeed grows. Your goals will be achieved when you consistently do the things you said you would do.

I love what Proverbs 10:9 says, People with integrity walk safely, but those who follow crooked paths will be exposed.

You show up with integrity when you cultivate tenacity a little each day through your habits.

3. Love what you do

I’ve talked about this before. If God has not called you to do what you are doing in your business, then you have put the cart before the horse.

This is another reason you keep trying “all the things” in your business without success. Outside of not creating a plan and not having good habits, you haven’t even considered if you are doing what you think is best and not what God has called you to do.

That is frustrating. And, when you are not working on your passion or something you love, you won’t be motivated even to try and keep going. So you are sabotaging yourself and any tenacity growth.

God has equipped you with many talents, gifts, strengths, and experiences to have a business that you truly love and is satisfying.

Your business should be a unique and beautiful mosaic of who He has created you to be. You did not come to this place in your life not to do something meaningful and satisfying to you. God has much more planned for your business than just a way of making some money.

And, when you love your business, you will hold onto it more tightly, you will work more persistently, and you will grow tenacity.

Ephesians 2:10 says For we are God’s masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago.

You can learn more about how to create a business that is your beautiful Mosaic Masterpiece by connecting with me. Let’s chat about how this model can help develop your tenacity so you can have the business God desires for you.

You can grow in all areas of your life with more tenacity.

4. Fill your life with tenacious people

You’ve heard that quote, “you’re the average of the five people you spend the most time with,” right?

Think about that. List in your head the five people you hang around with the most. What are they like? Complainers, slackers, are they impulsive and give up quickly?

Or are they people who are motivated, keep themselves accountable, and are tenacious themselves? What does hanging around these types of people do for you? It makes you more tenacious, makes you believe in yourself, and shows that you can hold on longer than you ever thought.

Remember, 1 Corinthians 15:33 warns us, Don’t be fooled by those who say such things, for “bad company corrupts good character.”

Create space in your life to surround yourself with those who will bring out your best. The BEST God has for you. Only then will you have the business, the life God has planned for you.

Keep growing your tenacity in entrepreneurship

When you read this Blog, were you at a place where giving up was a real possibility? Are you tired of trying to make this business thing work? God wants you to grow in this area.

He wants you to get the direction you need so you can have the tenacity to continue in what He has called you to do by:

• Creating a plan, you can follow
• Implementing habits that work
• Designing a business you love, and
• Surrounding yourself with other Christian women entrepreneurs that will inspire and motivate you to be tenacious

Does that sound like something you want to explore? Make your appointment to chat with me. Let’s get on a Clarity Call and see what creating your Mosaic Masterpiece will look like.

I pray this has informed you of tenacity in entrepreneurship and how to use it to be successful. Keep going with tenacity!