You know God has called you into business. But you are not making the progress you thought you would make. You’re thinking, “I should be doing better than this, I’m following God.”
I see you, wise, smart entrepreneurial-spirited woman. I know God has laid it on your heart to do something amazing for Him. And I know you’re frustrated trying to figure out what exactly you should be doing to be in His will and be successful.
With all you know how to do, all the things that interest you, how do you finally decide who it is you want to serve and how you can best serve them?
It all comes down to specifics in your ideal client profile.
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Specifically, who you are serving, a.k.a. your ideal client; the problem that you solve for them, a.k.a. meeting them at their crisis point, and providing the solution they want, a.k.a. creating a transformation for them.
I want to address these three areas of specificity (is that a word?) and help you see how it can help you . . .
- Focus on your ideal client
- Message your ideal client, and
- Convert your ideal client
I’ll show you how going from general to specific with your ideal client profile gives you the answer to the question, “what can I do through my business that will best serve those God is calling me to serve.”
Focus on your ideal client profile
Being specific with who God has called you to serve, how He has called you to serve them, and what your unique design brings to your solution IS the way for you to find your ideal clients, but more so, it is the way for them to find YOU.
You’ve probably heard, “you need to niche down to blow up.” What does that mean? It means that when you get super specific about the person you serve, the place you meet them (their crisis point), and the solution or transformation you provide, then you create the focus, the messaging, and the conversions you need to be successful.
I will show you how this process worked for me and how I use it with my clients. If you sit there thinking, “will this work for me?” The answer is yes.
I’ve worked with so many women who had doubts at first but have discovered how getting specific really does lead to success in following God’s calling. I’d love to chat with you about where you are on your journey. Make that appointment today.
The process is quite simple. It’s about going from generalities to specifics.
So let’s look at each area and see how you’re doing.
If you got started as I did, then you know about creating your Ideal Client profile or avatar. You decided on the demographics and psychographics of your person.
For example, you may have come up with something like this. . .
- Woman 35-55; married; children; $70,000 household income; lives in suburbs; college grad
- Wants to work from home; spend more time with kids; loves to cook; knows the importance of staying physically fit
But does this tell you enough of the story about the client? For what industry is the person creating this profile? Health coach, cooking instructor, or business strategist?
Specifics count. When I first started in business, I went through this exercise and came up with calling my ideal clients Christian Businesswomen. I thought this worked so well for my Networking/Mastermind group, the products I was selling, and the workshops/classes I was facilitating.
The problem. . . many of ‘my women’ didn’t see themselves as businesswomen.
How they see themselves
The demographic I thought was super specific was still too general. I needed to dig down into how they saw themselves. How you see yourself.
The smart-entrepreneurial spirited Christian woman that you are. I understand that you have always had that spirit of wanting your own business and may have tried many types of businesses in the past.
You think you haven’t found the key to making it work, when in fact, you have just not gotten specific enough so your ideal clients know you are waiting to serve them.
You may be thinking, I haven’t even tried to start a business yet, but I have so many ideas, so many directions I could go. I hear that a lot too. Your entrepreneurial pull is strong, you just need a way to figure it out, specifically.
That leads us to the second piece of going from general to specific, the specific problem you solve.
The specific problem you can solve that they want
Your business needs to solve a problem, or It’s not a business. You don’t have to solve all the problems your ideal client may have, but you have to decide which specific problem you can solve that they WANT to be solved.
Too many times, I have seen entrepreneurs trying to be all things to all people. Let’s say you are in the health & wellness space. You could think, “I am able to help people lose weight and get in shape.” Seems specific, right? You have specific ways to help women ages 35-55 (what we said in our profile example) lose weight and get in shape.
Ask this? What sets you apart from the other health coaches doing the same thing, helping people lose weight and get in shape? No worries. . .
I did this too! I wanted to help Christian businesswomen with so many of their problems I knew I could solve. Things like getting on and having confidence with social media, getting out of overwhelm, taking their next steps in business, networking with other Christians, communication styles, and prayer techniques.
This led to clients who were not a good fit, and if I’m honest, I was exhausted trying to live up to everyone’s expectations in so many different areas.
One thing you can do best
I didn’t stand out as the expert in any one area. I wanted to become the ‘go-to’ person for the ONE thing I could do best, the thing I loved doing.
Only when you walk away from trying to help general problems to specifically helping the ONE problem they are facing will you attract the clients God has designed you to work with, those who are perfect for you.
Getting down to the specific problem you will solve takes digging and research. The ideal client must be at a crisis point on their journey. You meet them there with your solution, and that’s when they become your client.
I got specific when I analyzed the true problem I could solve for Christian women entrepreneurs. Where were they on their journey? Where could I meet them best based on my research?
I found it to be at the place of transition in business (whether from corporate to entrepreneur or from one business to another) where they are trapped in indecision, not knowing the focus to have and the direction to go.
Do you see the difference in your ideal client profile? (Do you see your own crisis point?)
The difference is that you are not solving a host of problems, being general. You are solving a specific problem, getting them into your world, and then WOWING them with all your many other talents, skills, and abilities.
Your unique solution
The third piece of going from general to specific in your ideal client profile is your unique solution to the problem. And, when I say solution, I am really talking about a transformation.
Anyone can give strategies, tips, recommendations, and advice. Your solution must satisfy the outcomes they want to achieve. It has to be specific to you- your personality, your values, your UVP (unique value proposition) that thing no one else can replicate.
Your business cannot just provide a solution that anyone can get for free at YouTube university. You will $100 yourself to death trying to create the next workshop, class, event, challenge, etc., to make your business a success. (That’s what I used to do.)
Let’s go back to the health coach example. She thinks she is specific enough because she has her demographics, her psychographics, and her offer (remember, lose weight and get in shape) ready.
Now, how does she stand out? How do her ideal clients know what she can offer them apart from what every other person with the same claim can do? Why would they pick her? Is it her education? Her charisma? What tips the scales in her favor?
A specific transformation
The transformation is specific to their pain points, their crisis, and where they are on their journey. The answer they are looking for.
When I think about this, I almost cringe that it took me so long to get here. I thought I was specific enough in saying I could help Christian businesswomen get clarity and focus, create a simplified business, whether they were launching or re-launching, and attract their ideal clients.
Can I do all this? Yes. Is it confusing if I am your person? Yes.
What is my transformation? Simply to help you figure out what to do next and give you strategies to get you moving and continue to be successful.
Your ideal client is waiting
How does knowing all this: your specific ideal client profile, at their specific crisis point, with your specific transformation help you. . .
- Focus on your ideal client
- Message your ideal client
- Convert your ideal client
When you are focused on reaching out to one type of person, at one specific place on their journey, with one specific transformation they are seeking. . . your message is easy to create and hits hard on those God has called you to serve, they hear you loud and clear.
And, when you are attracting only your ideal clients onto your discovery calls, your conversion rate goes up, which in the end leads to more sales and more financial success for you and in making an impact.
These three components, when done right, give you the foundation of everything you do, from content creation to creating your offer.
If you’re ready to stop doing all the general things and want to start working on the specific things that lead to greater success, I invite you to get on that call with me. Let’s chat about building your specific business filled with the ideal clients that you are called to serve.
I’m looking forward to chatting with you.