When in a position of transition in life, many entrepreneurial-spirited, smart, and ambitious Christian women face uncertainty, indecision, and a lack of clarity. Choosing the right path when in transition involves first seeking clarity.
It has been said that clarity comes from engagement, not sitting around thinking, but from actually taking action.
Since I am a Clarity Coach, I thought it would be good to look over what clarity is, how to get it, and what it means when choosing the right path when in transition.
The definition of CLARITY is the quality of being:
- Easily understood
- Expressed, remembered, understood, etc., in a very exact way
- Easily seen or heard
Wow! These definitions are about you bringing clarity to those you want to serve – your clients. But wait, what if you don’t have that clarity yet?
How can you get to the point of having clarity to be clear in your business? You’ll have clarity when your:
- Message is simple and understood by those you are called to serve
- Stands out in the crowd and is seen by those you are meant to work with
- Is focused on your ideal client, and you attract them regularly
Clarity is so important because, for you to have the business you want, the one God wants for you, you also need to be giving a clear message of what you are about.
If you don’t know, if you show up every week offering something different or new, you confuse those you are trying to attract. Clarity comes from your work before because you won’t know how to proceed without it.
Clarity For Ourselves
Okay, so let’s back up. We need to get this clarity for ourselves before communicating it to others.
So if clarity starts with action, then we need to have a precise action plan. In the Calling Clarity program, we call this the first step in the flywheel- CLARITY.
There are several layers to it.
1. Know You
Remember, you cannot get unstuck and take that step forward without doing the work you KNOW (and can articulate it).
Clarity starts around knowing YOU. God created you uniquely, and He has equipped you to do the things He is asking you to do.
You have many ideas about what you ‘could’ do and want to be this multi-passionate entrepreneur. However, when you take time to examine all the things God has allowed in your life to bring you to this point, you discover repeated patterns that are signposts for choosing the right path when in transition.
Remember I said clarity comes from action. The action here is to create lists and get things on paper to be in front of your eyes. It swirls when you keep it locked up inside your head, and you can’t see it.
Your brain loves to let go, which only happens when you record it. This gives you a way to focus on those things that have come up repeatedly in your life, giving you direction.
2. Know Who
Then you need to know WHO. Who is God calling you to serve? Who is out there waiting to hear your clear message?
Many times our ideal clients are very much like ourselves. Why? Because whatever it is God has brought you through is precisely what you are an expert at doing.
Since you have maneuvered through the situation, you are now equipped to help others at a faster rate and with more precise actions.
I think about some of my clients that have done this:
- Maria left an abusive marriage situation with her children. She struggled for years to be financially stable and emotionally and spiritually stable. She has come out on the other side and now wants to give women in similar situations the resources and tools they need to leave and the support they need to get healthy.
- Lisa had been a business owner for many years with her husband, but she felt like something was missing in her life. As an artist, she had given up the creative side of herself, and it was taking its toll. However, once she allowed herself the space to ‘get back to’ taking the time to be creative, she healed many of her people-pleasing issues. She now helps other artistic people have the outlet they need to deal with stress, release their negative thoughts, and allow themselves to be creative. She says she is just taking other people with her on her journey.
This may be your story too. By knowing you first. . . you are then able to understand the who.
Have you thought about this before? Have you thought through your story to see if God asks you to help someone with a similar story?
3. Know What
Then there is the knowing WHAT. What are you going to offer? The big thing flooding the market right now is courses. Everyone seems to have a course. BUT is that all there is?
First, if you offer a course, it has to be transformational, not transactional. What does that mean? It needs to take someone from a place of pain to a place of gain. They need to be guided by you through the process to get them out of where they are stuck and to where they are thriving.
Transactional courses teach you one thing, like How to create an email list; How to create a killer sales script; How to. . . you get the picture.
Imagine creating something unique to you. Clarity comes from finding your way to do something that no one else has thought of (because they are not you). Whether it is a course, support group, membership, or something else entirely, it is uniquely you.
You can only do this if you are sorting through all the possible options and building on what you have learned your ideal clients want from you. That means talking to them. Get their input so you can build the ‘thing’ they want from you.
I know many people who never do the research and end up failing. At first, I didn’t do the research, and I didn’t sell a thing. You need to know what your potential ideal clients want, bring them into your world, and give them what they need.
Choosing the Right Path When in Transition
Okay- let’s review. Choosing the Right Path When in Transition involves clarity, and this means your message is being easily expressed, remembered, and understood. To be seen and heard clearly. We all want that for our businesses. It is super important, so we attract our ideal clients.
AND, we can get clarity by knowing who we are, who they are, and what they want from us, right?
How Clarity Helps You:
Gives You Focus and Direction
First, clarity keeps you from constantly questioning what you are doing (and keeps you from changing your mind). When you have a clear mindset as to who and what, it gives you focus and direction. Ideas come to you because you think in one direction vs. multiple directions.
Your brain has the opportunity to bring in all your brilliance to make decisions that are good for your business and that move it forward.
I think about another client:
- Mary had to work on her website business for a year or so, and she was drowning. She was doing all types of things in addition to website design, such as blogging for people, managing social media, email marketing, and more. AND the clients were in all types of industries. When she decided to focus on her clarity, she discovered a few things- she wanted to work with women challenged in technology, and she loved email marketing. Now she is thriving by working specifically with women who want to learn the tech part of their business. She has expanded her business to help many more women by scaling. Having a focus gave her a way to find more clients with the same need.
Increases Your Confidence
Clarity also increases your confidence. This happens because you are clear on what it is you do best and can tell it to others. By focusing on all the pieces of your life, your mosaic (as we say in Calling Clarity), you can pull from your experiences, expertise, gifts, values, talents, strengths, and even your personality to create a business that energizes you and of course, attracts those ideal clients.
That brings confidence when you are sure of who God has designed you to be.
Defines Your Priorities
Another thing clarity does is to put things for you. To have the ability to prioritize what is truly important. When you can define your priorities, a couple of things happen.
- You can say NO to opportunities that are not aligning with what God has called/focused you to do.
- You finish things you want to finish. You take things one step at a time. Finally, there is order because you have thought through what is best for your business.
Are you stuck right now thinking, what should I do next? What direction does God want me to go? How can I be sure and have clarity about the next step I should take?
If this is you, I want to invite you to get clarity with the How to Get Clarity worksheet can help you get started.
Remember, clarity comes from ACTION. Take some right now by clicking on the link. Let me help you understand why clarity is important, how it can help you take that next step, and what it means for your God-centered business.
I invite you to a Clarity Conversation with me. Let’s get you doing what God has called you to do. Click here to schedule your FREE session.