Being Known For What You Do By Niching Down In A Specific Way

What problem does your business solve?

Who do you solve it for?

These are the basic questions any business needs to know—one solution for one person.

But that’s not what I see as I work with my clients. As Christian women, we want to help all people. However, being known for what you do only comes when you decide who you want to help and how you are designed to help them.

God has given you a specific purpose, you are someone else’s solution, and your ideal clients await your specific message.

I want to show you how to go beyond demographics and psychographics, the old way to find your niche. Instead, I’ll give you a formula that niches you down in a specific way so you get the clients God intended for you to work with because they are waiting for you.

Prefer video? Check this out.

Specific Niching

God has a perfect business for you because He has designed you perfectly. And, He has already chosen your perfect ideal clients. You have to get in front of them, saying the right words so they hear your message.

It all really does just work together so you can serve those God has called you to serve.

Now, I said there was a formula. It is three parts: specifically who, specifically where, and specifically what. So we’ll go through each part of this formula, which I use with my clients, so they can also niche down and become known for what they do.

There are lots of sayings out there about niching down. Have you heard any of these? ‘Niche down to blow up,’ ‘The riches are in the niches’, and ‘Identify your niche and dominate it.’

So much truth here. When you can get super specific about who you serve and how you serve them, you will also be known as the expert in that area.

1. Niching down to specifically – WHO

As I said, gone are the days of creating lists of your ideal client’s demographics and psychographics. No more, “I work with women ages 25-40 who want to lose weight and have tried different things that have not worked for them.” Too general and too boring.

Even if you think you are niching down by adding details like. . . she’s a new mom, lives in a big city, and has a household income over $70K. You have not gotten specific enough to stand out from others who are also providing a weight loss program different from others they have tried.

When I talk about WHO specifically, please think about it this way.

Ask yourself:

Who am I? What have I overcome? How did I overcome it?

Let’s use the example of the weight loss person. Let’s say you have always had an affinity for sports and keeping active as part of your lifestyle. You may have nutrition, exercise, or even physical therapy background. When you had a baby, you found it difficult to lose the ‘baby weight’ doing all the things you knew should work. You decided to try other methods and overcame this problem by doing x, y, and z.

Do you see how you are getting niching down by going into your own story? Now your person is someone very much like you. That means you deeply understand your ideal client’s struggle and pain points. You know how they view themselves and how they feel. Their story is really a reflection of your own story.

Don’t stop there, though. Talk to people that are right now at this same pain point where you were and get their perspective too. This gives you insights into their thinking, how they view themselves, and the wording they use to describe it. By knowing what is going on inside their heads, you can create your magnetic messaging.

2. Niching down to specifically – WHERE

Again, when I began in business, I was told to get inside the ‘head’ of my ideal client. To actually write a story about what they ‘may’ be saying in their head. This never really worked. Talking to real people is so much better.

In Calling Clarity we call this the ICA Interview. It is simple, really. Create a set of questions to find out more about a potential client’s pain and to really dig down into why it is a problem.

By getting out of your head and into a conversation, you better understand WHERE the person is on their journey to solve the problem they are having. When you can meet them at precisely that specific place, they are ready to say YES to your offer.

Weight loss example

The crisis point, that specific place on the road, could be several things: not feeling sexy, clothes not fitting, pelvic floor problems, or loss of self. Your job is to find one (not all) specific place you feel most qualified to address based on your own experience, knowledge, and expertise.

You want to choose ONE because then you become the go-to expert on that specific issue. But, on the other hand, if you are talking about many things, you start to blend in with everyone else. You want to stand out.

I have said this to my clients many, many times. Give them what they WANT, bring them into your world, and then give them what they NEED. I have a video linked HERE that gives you a four-step process for even more insights.

Only when you meet your ideal clients at the point of their crisis will you get them to accept your offer easily. You must know where they are on their journey.  

3. Niching down to specifically – WHAT

Knowing where your ideal clients are and their pain points is part of the process. The last is what they want. What is the solution they are seeking? What do they want to have to happen that will make them feel better, look better, and be better?

This is where you need to decide how to provide that solution uniquely. What transformation can you promise that aligns with what they ‘think’ they want? Here’s the secret. . . they think they WANT one thing, but they actually NEED another.

Your job is to provide the WANT, go beyond what they could have imagined, and give them the transformation they never knew they needed. It sounds like a big job, right?

That’s what makes niching down so beneficial. Your specific solution, done in your specific way, becomes the gold standard in your industry for what you provide. Your offer stands out because you are giving your ideal clients the results they have been looking for.

Transformational statement

Putting all three of these pieces together is precisely what we instruct you to do in the Calling Clarity Course. We call it the Transformational statement. It helps you niche down to one specific person, at one specific place on their journey, seeking one specific outcome. Then, when you have this story completed, you can create content, messaging, talking points, and languaging around your expertise that will be heard and understood by those God has given you to serve.

Let’s take the example we have been using and create their Transformational Statement. Remember, this fictional person has done the Overcomer Tool exercise, researched competition, and conducted ICA interviews to get to this specific statement. All things are outlined in the Calling Clarity Course.

It may look something like this. . .   

I help ambitious new moms who are preparing to return to work after time off with their infant GO FROM feeling like an alien in their own bodies, not sure how they will cope with being away from their baby, TO getting back into physical and mental shape SO THEY CAN regain confidence in their abilities to function in the workplace while cultivating practices that will keep them connected to their baby.

Do you see how this targets a specific person looking for a specific solution at a specific place?

Why niching down works

When you niche down this way, you rise above all the others doing something similar. You stand out because you promise something specific that fills the needs of someone in that situation.

Do you want to make a more significant impact? Get specific. One person, one place, one solution. Be known for your pinpointed expertise and unique way of solving a specific problem.

I know you want to help as many people as possible. So stop making tiny splashes in the big ocean of sameness. Instead, create your own big splash that stands out from everyone else.

God has given you a specific purpose, you are someone else’s solution, and your ideal clients await your specific message.

Let me know in the comments what you have realized about your specific ideal client, the specific place where you are meeting them, and the specific outcome you are promising with your business.    

Are you wondering if the Calling Clarity Course is for you? Let’s have a chat. I would love to see if this course is the transformation you need for your business.