Building the right relationships is vital for our businesses. Especially building relationships that lead to clients. I have a strategy that helps you work smarter, not harder, and allows you to ‘turn off’ every day, knowing you have done enough to move your business forward.
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8-8-8 Strategy For Your Day
My 8-8-8 strategy means 8 goal areas for 8 weeks and 8 activities per day. We won’t go into the entire strategy just yet. One part of the 8-8-8 strategy is the last 8, which is 8 activities to do each day which I call the Super-8 day.
In the Super-8 day, there are 4 different areas: income-producing, business maintenance, self-care, and relationship building. Each area has two activities to accomplish daily. This post will focus on one specific area, which is 2 Daily Activities To Build Client Relationships.
2 Daily Activities To Build Client Relationships
We know that building the right relationships is super important for our businesses—especially when building relationships that lead to clients.
So, we are going inside my Super-8 day to focus on just the 2 daily activities to build client relationships. First, I want to talk through what that means, what that looks like for your business, and how it will have potential clients thinking about you (that you are their person) and turn them into paying clients.
We’ll be working through ways that may be specific to your industry, OR the ideas might spark ideas specific to your industry.
For example, when I was in direct sales, it was essential for me to get parties, so reaching out was very local so that I could book parties. As a strategist and coach, I reach out online to get people into my program. There are different things I would have to do to build those relationships, depending on my focus.
Build Client Relationships – Offline
First, think about all the places where you can find the people you want to build relationships with. Again, you have to know where your people are hanging out.
If you have a local business and are offline, you may want to join a chamber, an association, or a club and go to networking meetings. Also, take advantage of events like conferences and exhibitions where you can network and collect cards.
That’s what my life used to be like when I was selling products at parties, giving in-person workshops, and running my networking group for Christian Businesswomen. If you want to know more about being the best Networker possible, I invite you to check out my Women in the Bible Course for Priscilla – How to become an expert networker.
Build Client Relationships – Online
If you have an online business, you need to know which social media platforms work best based on your ideal client. Is it one of these current trending platforms: Facebook, LinkedIn, Pinterest, Instagram, Twitter, TikTok, YouTube, or Clubhouse?
So, how do your reach out every day to your potential ideal clients online? What is considered a relationship-building activity? I will show you how to create a routine that keeps you connected to those potential clients and turns them into actual clients.
Remember, only 2 Daily Activities To Build Client Relationships are enough. When you get into a routine, you find you have time to do other things for your business that will make you successful.
One of the most important things I have found helpful is to be genuinely interested in people. That may sound cliche, but it is true. If you are looking for people talking about the problem or problems you can solve, you are genuinely interested in them.
Show Up Consistently
The first thing you need to do is post valuable content (this is a business maintenance activity). That means consistently showing up on your ideal clients’ preferred platform with content that engages them. That can mean answering questions, downloading your lead magnets, and responding to your invites.
This is not restricted to just posting to your wall, business page, blog page, etc. It also means showing up in groups and being part of the conversation. Showing up, again and again, builds trust and shows you are willing to give valuable content to those who need it.
Social Media Groups
Having your group on Facebook or LinkedIn isn’t necessary for every industry, but it is a great way to have your potential ideal clients find you and for you to give them consistent value. In addition, they can get to know you very quickly.
What can you do to build relationships here? Welcome each person who comes into your group with a personal message. Many have a welcome post for inside their groups, but a private message allows you to dig deeper into the person’s needs and connect with them.
It is essential to be consistent with your content here as well. Make sure each piece of content has a CTA (call to action) attached to it. What do you want them to do? Get on your email list, come to a Masterclass/Workshop, see your personality on a LIVE? Make sure each piece of content has a purpose.
Building Relationships Through Your Email List
Once you have people on your email list, What are you doing to continue the relationship? Again, these people are closer to saying YES to you because they are already in the consideration phase of the sales cycle.
You have made them aware of you via social media. You have provided value, and they like what you are saying. They think you might be their person to solve their problem.
Now it is your job to dig deeper with them. Invite them to your FREE content. If you have weekly videos, invite them. If you do workshops or masterclass/webinars, invite them. Use the email list to tell your story and your clients’ stories.
This is the place to nurture those potential clients into becoming actual clients.
This also means structuring your day around answering emails and engaging with anyone who has opened yours.
Monday through Friday – 2 Daily Activities To Build Client Relationships
Okay, let’s break down the 2 daily activities to build client relationships, which would make ten activities per week. Get out your weekly planner! Here is a quick example: (note- many of these activities can be done every day.)*
- Personal invites (at least 5) to your next FREE event (LIVE, YT, etc.)*
- Welcoming new members into a group (with a private message)*
- Go into Facebook or LinkedIn groups to engage and look for places you can provide value*
- Engaging with anyone who has liked/answered your content, take them into a private message if applicable*
- Send an email to your list
- Interact with every engagement on your Facebook wall, in your group, on your business page, and the same on LinkedIn*
- Reach out to follow-ups (those who have been on discovery calls)
- Facebook birthday wishes and on LinkedIn congratulations*
- Scheduled sales call
- Answer emails*
What is super important here is to keep track of each person you are connecting with somehow. I use a color-coded spreadsheet with who I am having active conversations. I have a strategy set up, and I mark what I have invited them to and move them into a sales conversation with me.
That is the goal, get them into a sales conversation (discovery call, clarity call). To get them into your program, membership, your world, and become your client.
Building Relationships Daily By Reaching Out With Value
Are you actively engaging with potential clients every day? Personally, I reach out to at least 5 people a day. Again the importance of inviting, engaging, and providing value to potential clients daily is essential to your business.
Let me know in the comments what TWO activities you are doing daily to build relationships with those you know you can serve with your business. Or, please tell me what TWO activities you will start to do daily.
And, I do have the Super-8 Day handout so you can brainstorm your BEST activities for each day for Income Producing, Business Maintenance, Self-Care, and especially Relationship Building.